CARPE DIEM KOMBUCHA
CARPE DIEM KOMBUCHA
CARPE DIEM KOMBUCHA
Art Direction
2014
2014
Art Direction
Carpe Diem Kombucha really had a problem. Most people didn´t even know it existed, though it has been around for 15 years or so. They gave us one shot to revive the brand, otherwise they would have stopped producing it. We didn´t want that. And came up with this relaunch campaign – including packaging and CI.
Carpe Diem Kombucha really had a problem. Most people didn´t even know it existed, though it has been around for 15 years or so. They gave us one shot to revive the brand, otherwise they would have stopped producing it. We didn´t want that. And came up with this relaunch campaign – including packaging and CI.
Carpe Diem Kombucha really had a problem. Most people didn´t even know it existed, though it has been around for 15 years or so. They gave us one shot to revive the brand, otherwise they would have stopped producing it. We didn´t want that. And came up with this relaunch campaign – including packaging and CI.
Agency: Kolle Rebbe
Creative Director: Thomas Knüwer | Art Director: Mathias Müller | Junior Art Director: Steffi Golla | Copywriter: Frederik Österlin | Photography: Reinhard Hunger | Food Styling: Volker Hobl
Agency: Kolle Rebbe
Creative Director: Thomas Knüwer | Art Director: Mathias Müller | Junior Art Director: Steffi Golla | Copywriter: Frederik Österlin | Photography: Reinhard Hunger | Food Styling: Volker Hobl