DARBO – SIGNED BY BEES
DARBO – SIGNED BY BEES
DARBO – SIGNED BY BEES
Idea, Art Direction, Product Design
2017
Idea, Art Direction, Product Design
2017
To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers all across Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. The jars were delivered to a selection of gastronomes, hoteliers, and retailers to promote the uniqueness of the honey. To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.
To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers all across Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. The jars were delivered to a selection of gastronomes, hoteliers, and retailers to promote the uniqueness of the honey. To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.
To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers all across Austria. The honey jars were placed into the hives, so that the bees could create the organic labels. The jars were delivered to a selection of gastronomes, hoteliers, and retailers to promote the uniqueness of the honey. To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.
Agency: Demner, Merlicek & Bergmann
Executive Director: Dushan Drakalski | Creative Director: Alistair Thompson | Art Directors: Steffi Golla, Christo Penev | Copywriter: Philipp Siegwardt, Michi Wyhnal, Benji Bergmann | Account Director: Helmut Schliefsteiner | Account Manager: Martha Stockbauer | Post Production: Fabian Eder, Lukas Wiskocil | Director: Marcello Demner | Production Company: VIE Film | Designer: Bees
Agency: Demner, Merlicek & Bergmann | Executive Director: Dushan Drakalski | Creative Director: Alistair Thompson | Art Directors: Steffi Golla, Christo Penev | Copywriters: Philipp Siegwardt, Michi Wyhnal, Benji Bergmann | Account Director: Helmut Schliefsteiner | Account Manager: Martha Stockbauer | Post Production: Fabian Eder, Lukas Wiskocil | Director: Marcello Demner | Production Company: VIE Film | Designer: Bees
Agency: Demner, Merlicek & Bergmann | Executive Director: Dushan Drakalski | Creative Director: Alistair Thompson | Art Directors: Steffi Golla, Christo Penev | Copywriters: Philipp Siegwardt, Michi Wyhnal, Benji Bergmann | Account Director: Helmut Schliefsteiner | Account Manager: Martha Stockbauer | Post Production: Fabian Eder, Lukas Wiskocil | Director: Marcello Demner | Production Company: VIE Film | Designer: Bees
